Unformatted creativity
for visionnary brands
for visionnary brands
Zone Libre is a lab for unformatted creativity. We transform the raw creativity of the new generation into powerful, sincere narratives that create resonance for brands.
OUR VISION
Creativity in major brands and institutions is facing a crisis: styles are becoming uniform, stories are losing meaning, and relationships are weakening. The new generation — free-spirited and demanding — no longer relates. Cultural resonance has faded.
The risk is clear: a fracture that is emotional, relational, and economic.
Zone Libre is a lab for unformatted creativity. We bring together young talents from this generation — with their sensitivity, values, and personal stories — to co-create with ambitious brands deeply human narratives, full of meaning and resonance.
OUR METHODThe risk is clear: a fracture that is emotional, relational, and economic.
Zone Libre is a lab for unformatted creativity. We bring together young talents from this generation — with their sensitivity, values, and personal stories — to co-create with ambitious brands deeply human narratives, full of meaning and resonance.
OUR TALENTS
ER2V / VIDEO CREATOR
SARAH / PHOTOGRAPHER
LORENY / FASHION DESIGNER
EMMA / STYLIST MODELIST
R14 / GRAPHIST, MOTION
SÉVIA / IMAGE MAKER
ANGEL / DESIGNER
SANA / GAME DESIGNER
HYPER-HUMAN
AS A NEW FORM OF EMOTION AND CONNECTION.
hyper-human AS A NEW FORM OF EMOTION AND CONNECTION.
talents work
OUR SOLUTIONS
SOLUTIONS
01
RESONANCE audit
A cultural and emotional reading of the brand: how is it perceived, desired? To illuminate future creative territories and bring depth back to brand storytelling.
02
CREATIVE RESEARCH
An exploration led with our young creators to tackle key brand challenges: reconnecting with Gen-Z, democratizing a usage, or reinventing a category…
03
CREATION & ART DIRECTION
Capsule collections, visual campaigns, editorial series, or creative experiences. Projects that blend a brand’s vision with the raw perspective of a new generation.
04
BRAND STORYTELLING
Development of brand narratives, content videos, or cultural manifestos that capture true emotion and authentic voice. Giving the brand a singular, embodied voice that aligns with its time.
05
CONTENT CREATION
We craft vibrant, spontaneous content that tells authentic stories — photography, video, graphic design, 3D, motion...
THE founder
A lab founded by a brand marketer and international growth expert.
After more than 20 years working with top creative agencies and Meta, Alexandre decided to dedicate his expertise and passion to a project that is deeply human and radically creative. Zone Libre was born. A life committed to a collective project, and the desire to change destinies, for both brands and young talents.
Alexandre Hacpille, Founder
CLIENTS
Nike
,
Adidas
,
Jacquemus
,
L'Oréal
,
Sephora
,
Mama Shelter
,
Perrier
,
Redbull
,
Dior
Partners
Client testimonials
TALENTS FEEDBACK
“Zone Libre gives us the opportunity to express ourselves creatively, with total freedom. Even though the project has only just begun, I’ve already met amazing people and learned so much from others. I can’t wait to see what the future holds. Huge thanks to Alexandre for bringing us all together around this incredible project.”
LORENY
Fashion Creator
Fashion Creator
ER2V
Video Creator
Video Creator
“Zone Libre is a new type of space where creatives connect. Everyone brings their own world, their own ideas — and it leads to truly enriching exchanges. It’s professional, human, inspiring, and makes you want to keep collaborating.”
Zone Libre is a real opportunity for young people like us.
We’re trusted, we’re listened to — and it pushes us to go further. Working with professionals is motivating, and it proves that we deserve to be here too.
We’re trusted, we’re listened to — and it pushes us to go further. Working with professionals is motivating, and it proves that we deserve to be here too.
SARAH
Photographer
Photographer
Ready to transform your brand ?
COLLAB WITH ZONE LIBRE