Desire cannot be interpreted.
It must be embodied.
It must be embodied.
Zone Libre is a premium cultural lab. Luxury. Fashion. Beauty. Culture. We make the new generation authors — not extras.
CONTEXT
92% of 15-25 year-olds feel that brands don't understand them. The luxury market lost between 70 and 80 million customers in 3 years. Not a creative problem. Not a research problem.A n embodiment problem. Content made for GenZ is conceived, validated, filtered by generations with different paradigms. What's true about them today is no longer true six months later.
The result: creation that's magnificent, but not desirable. Visible, but not legitimate. Interpreted, but not embodied.
OUR METHODThe result: creation that's magnificent, but not desirable. Visible, but not legitimate. Interpreted, but not embodied.
18 GENZ MULTICULTURAL TALENTS
ER2V / VIDEO CREATOR
SARAH / PHOTOGRAPHER
STEPHEN / FASHION DESIGNER
EMMA / STYLIST MODELIST
R14 / GRAPHIST, MOTION
SÉVIA / IMAGE MAKER
ANGEL / DESIGNER
FREDDY / FASHION DESIGNER
HYPER-HUMAN
AS A NEW FORM OF EMOTION AND CONNECTION.
hyper-human AS A NEW FORM OF EMOTION AND CONNECTION.
tHEIR work - UNFILTERED
WHAT WE DO
SOLUTIONS
01
RESONANCE audit
How GenZ truly perceives your brand. What creates desire. What kills it. A raw generational perspective — unfiltered. To illuminate future creative territories and restore depth to your brand narrative.
02
CREATIVE EXPLORATION
We immerse our talents in your challenge. They think, explore, propose. Not a panel. A living creative process.
03
CREATION & ART DIRECTION
Campaigns, capsules, editorial series. Conceived and produced by GenZ — with the brand's vision, without betraying its DNA.
04
BRAND STORYTELLING
An embodied brand narrative. A singular voice. Content that rings true because it is.
05
CONTENT CREATION
We craft vibrant, spontaneous content that tells authentic stories — photography, video, graphic design, 3D, motion...
THE founder
A lab founded by a brand marketer and international growth expert.
After more than 20 years working with top creative agencies and Meta, Alexandre decided to dedicate his expertise and passion to a project that is deeply human and radically creative. Zone Libre was born. A life committed to a collective project, and the desire to change destinies, for both brands and young talents.
Alexandre Hacpille, Founder
CLIENTS
Nike
,
Adidas
,
Jacquemus
,
L'Oréal
,
Sephora
,
Mama Shelter
,
Perrier
,
Redbull
,
Dior
Partners
Client testimonials
TALENTS FEEDBACK
“Zone Libre gives us the opportunity to express ourselves creatively, with total freedom. Even though the project has only just begun, I’ve already met amazing people and learned so much from others. I can’t wait to see what the future holds. Huge thanks to Alexandre for bringing us all together around this incredible project.”
LORENY
Fashion Creator
Fashion Creator
ER2V
Video Creator
Video Creator
“Zone Libre is a new type of space where creatives connect. Everyone brings their own world, their own ideas — and it leads to truly enriching exchanges. It’s professional, human, inspiring, and makes you want to keep collaborating.”
Zone Libre is a real opportunity for young people like us.
We’re trusted, we’re listened to — and it pushes us to go further. Working with professionals is motivating, and it proves that we deserve to be here too.
We’re trusted, we’re listened to — and it pushes us to go further. Working with professionals is motivating, and it proves that we deserve to be here too.
SARAH
Photographer
Photographer
Your brand. The new generation. We make the connection — differently.
LET'S TALK