A LABORATORY FOR INNOVATION
AND CREATION
AND CREATION
Raw creativity
FREE SPIRIT
FRESH EMOTIONS.
FREE SPIRIT
FRESH EMOTIONS.
Zone Libre (Free Zone) is the first Innovation and Creation Lab helping brands re/connect with the new generation. A generation that's multicultural, free, and fiercely engaged - yet often out of reach.
OUR VISION
According to a recent study, only 8% of 15 to 27-year-olds feel that brands truly understand them. The relationship between brands and the new generation is one of disconnection — a failure to communicate, and a huge missed opportunity: economic, social, and cultural. Because this generation is free, demanding, and constantly challenging traditional codes of engagement. So who better to speak to them than their own talents?
That’s the vision behind Zone Libre: creating a model where young creative talents from diverse backgrounds and forward-thinking brands can meet, understand each other, and co-create shared imaginaries that generate genuine, mutual value.
OUR METHODThat’s the vision behind Zone Libre: creating a model where young creative talents from diverse backgrounds and forward-thinking brands can meet, understand each other, and co-create shared imaginaries that generate genuine, mutual value.
OUR TALENTS
ER2V / VIDEO CREATOR
SARAH / PHOTOGRAPHER
LORENY / FASHION DESIGNER
EMMA / STYLIST MODELIST
R14 / GRAPHIST, MOTION
ASSIYA / FASHION DESIGNER
ANGEL / DESIGNER
KARL-JAMES / SOUND DESIGNER
A Creativity that TRANSFORMS
brands desirability
and builds sincerity OF their
relationshipS with people.
Creativity that TRANSFORMS The desirability of brands And the authenticity of their connection with audiences.
PORTFOLIOS
OUR SOLUTIONS
SOLUTIONS
01
new gen brand audit
Your brand seen and analyzed through the eyes of the multicultural new generation. Immersion, insights, sharing, and fresh ideas.
02
Product & PACKAGING
design
design
We imagine products, uses, and packaging through the unfiltered lens of the younger generation.
03
Fashion Design
We create, recreate, and shape new styles with strong emotional and environmental value.
04
EXPERIENTIAL DESIGN
We design brand experiences that feel genuinely right — for the brands and their audiences. Experiences that spark fresh emotions.
05
CONTENT CREATION
We craft vibrant, spontaneous content that tells powerful stories — photography, video, graphic design, 3D, motion...
THE founder
A lab founded by a brand marketer and international growth expert.
After more than 20 years working with top creative agencies and Meta, Alexandre decided to dedicate his expertise and passion to a project that is deeply human and radically creative. Zone Libre was born. A life committed to a collective project, and the desire to change destinies, for both brands and young talents.
Alexandre Hacpille, Founder
CLIENTS
Nike
,
Adidas
,
Jacquemus
,
L'Oréal
,
Sephora
,
Mama Shelter
,
Perrier
,
Redbull
,
Dior
Partners
Client testimonials
TALENTS FEEDBACK
“Zone Libre gives us the opportunity to express ourselves creatively, with total freedom. Even though the project has only just begun, I’ve already met amazing people and learned so much from others. I can’t wait to see what the future holds. Huge thanks to Alexandre for bringing us all together around this incredible project.”
LORENY
Fashion Creator
Fashion Creator
ER2V
Video Creator
Video Creator
“Zone Libre is a new type of space where creatives connect. Everyone brings their own world, their own ideas — and it leads to truly enriching exchanges. It’s professional, human, inspiring, and makes you want to keep collaborating.”
Zone Libre is a real opportunity for young people like us.
We’re trusted, we’re listened to — and it pushes us to go further. Working with professionals is motivating, and it proves that we deserve to be here too.
We’re trusted, we’re listened to — and it pushes us to go further. Working with professionals is motivating, and it proves that we deserve to be here too.
SARAH
Photographer
Photographer
Ready to transform your brand ?
TRY ZONE LIBRE