the creative power
to the new generation
to the new generation
creative
and cultural lab
and cultural lab
Zone Libre is a premium creative & cultural lab. Luxury. Fashion. Beauty. Culture. We give Gen Z the power to reinvent brands.
CONTEXT
The luxury market has lost between 70 and 80 million customers in just three years, mainly Gen Z. This is not a creativity problem. It is not a research problem. Nor is it simply a pricing issue.
Brands lose desirability when they stop playing a meaningful role in people's lives.
Yet their creative work is still too often developed far from that reality. Far from the lived experiences and aspirations of Gen Z.
The result: remarkable creations that struggle to become culturally essential.
We put the new generation in creative command to help brands reclaim their place in people's lives.
OUR METHOD
Brands lose desirability when they stop playing a meaningful role in people's lives.
Yet their creative work is still too often developed far from that reality. Far from the lived experiences and aspirations of Gen Z.
The result: remarkable creations that struggle to become culturally essential.
We put the new generation in creative command to help brands reclaim their place in people's lives.
18 GEN Z MULTICULTURAL TALENTS
ER2V / VIDEO CREATOR
SARAH / GRAPHIC DESIGNER
STEPHEN / FASHION DESIGNER
EMMA / STYLIST MODELIST
R14 / GRAPHIST, MOTION
SÉVIA / IMAGE MAKER
KENZA / VISUAL STORYTELLER
FREDDY / FASHION DESIGNER
GEN Z CREATIVITY, THE ULTIMATE CULTURAL CONNECTION.
GEN Z CREATIVITY, THE ULTIMATE CULTURAL CONNECTION.
tHEIR work - UNFILTERED
OUR EXPERTISE
01
CULTURAL IMMERSION
An immersion into contemporary cultures to uncover new perspectives on brands, their products, and their role in people's lives.
02
CREATIVE EXPLORATION
Our authors explore each challenge from unexpected angles. They observe, research, challenge one another's perspectives, and develop genuinely new creative directions.
03
CREATION & ART DIRECTION
Campaigns, capsules, editorial series, product innovation. Conceived and created by Gen Z — with the brand's vision, never at the expense of its DNA.
04
CULTURAL ACTIVATION
Stories brought to life. Content for social platforms and physical experiences that resonate because they are real.
THE founder
A lab founded by a brand marketer and international growth expert.
After more than 20 years working with top creative agencies and Meta, Alexandre decided to dedicate his expertise and passion to a project that is deeply human and radically creative. Zone Libre was born. A life committed to a collective project, and the desire to change destinies, for both brands and young talents.
Alexandre Hacpille, Founder
CLIENTS
.
,
.
,
.
,
.
,
.
,
.
,
.
,
.
,
.
Partners
Client testimonials
TALENTS FEEDBACK
“Zone Libre gives us the opportunity to express ourselves creatively, with total freedom. Even though the project has only just begun, I’ve already met amazing people and learned so much from others. I can’t wait to see what the future holds. Huge thanks to Alexandre for bringing us all together around this incredible project.”
LORENY
Fashion Creator
Fashion Creator
ER2V
Video Creator
Video Creator
“Zone Libre is a new type of space where creatives connect. Everyone brings their own world, their own ideas — and it leads to truly enriching exchanges. It’s professional, human, inspiring, and makes you want to keep collaborating.”
Zone Libre is a real opportunity for young people like us.
We’re trusted, we’re listened to — and it pushes us to go further. Working with professionals is motivating, and it proves that we deserve to be here too.
We’re trusted, we’re listened to — and it pushes us to go further. Working with professionals is motivating, and it proves that we deserve to be here too.
SARAH
Photographer
Photographer
Your brand. The new generation. We make the connection — differently.
LET'S TALK