With Sandro, we wanted to give the new generation the power to reinterpret the brand in their own way - creating a style and a narrative that truly speaks to them.
After a collective strategic and creative exploration, the Zone Libre team imagined looks, storytelling, and content that reflect who they are. The result: a fresh perspective on Sandro — a new layer of soul, a raw authenticity beyond the usual luxury codes, giving the brand a powerful sense of contemporary relevance.