How to bring a new layer of soul to SANDRO, reveal the full authenticity of its creative approach, and make the brand desirable to new audiences — young people from all cultures and regions?

- Selection of 5 Zone Libre talents in fashion design, storytelling, photography, video
- Immersive dive into the brand: history, values, and collections
- Face-to-face sessions between the brand and the young talents for strategic and creative exploration
- Creative proposals and collaborative exchanges
- Look design and film production
- Publishing across Sandro’s and Zone Libre’s social channels
- Results analysis

- 6 looks designed with the sensitivity of our young designers, based on Sandro’s FW2025 collection — exploring new mixes, layering, and compositions
- A storytelling approach crafted to bring these looks to life in the most spontaneous and sincere way possible
- 3 complementary video formats created for social media:
• Narrative films for depth and authenticity
• Trend videos for performance and reach
• Look-focused videos for styling emphasis
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All creations are available on Instagram and TikTok: @zonelibrecollectif

- 70K organic views across TikTok & Instagram (Sandro + Zone Libre)
- +59% completion rate on Sandro TikTok vs. average Sandro TikTok videos
- +13% increase in views among 18–24 y.o. on Sandro IG vs. average IG content
- 74% total organic reach among 18–34 y.o. audience: 
• 18–24 = 32% of views 
• 25–34 = 42% of views